Social Farm Forestry for sustaining raw material requirement and greening of wastelands with active involvement of agrarian community has been the mission of APPM.  The programme envisages

Promoting quality planting stock and high yielding disease resistance clones at subsidized cost for higher yield per unit area.

Peoples participation of local communities, tribal and women folk in farm forestry activities thereby generating employment opportunities, assured economic returns and meeting the fuel and fodder needs of local communities.

Management practices in harmony with nature by greening of wastelands, which helps in mitigating green house gases and sequestration of carbon. Plantations for improving soil moisture conservation measures and checking soil erosion. Species of Subabul and Casuarina contributing to improvement of soil nutrient status of marginal lands.

Since 1989, the farm forestry greening project has distributed 413 Million quality seedlings covering an area of 59,000 Hac.  These efforts have ensured sustained supply of raw material to mills and supported the livelihood of around 30,000 beneficiaries. The project has eliminated the pressure on natural forests thereby helping green cover of coastal areas stretching from Srikakulam to Nellore districts of Andrha Pradesh

Research and Development along with extension activities have helped in ensuring higher survival percentage of seedlings, higher productivity per unit area and reduction in the rotation cycle.  The mill has introduced low cost planting techniques for Casuarina bare rooted seedlings and Subabul stumps which has been widely accepted by the farming community. Steps were also taken up for being  environmentally friendly, by doing away with the traditional practices of poly bag nursery techniques.

Activities in the area of Research and Development have enabled the mills to introduce high yielding, disease resistance clonal saplings, of Casuarina and Eucalyptus, which would ensure silvicultural gains apart from quality fiber from plantations.  The Clonal research activities have been extended further to the mill catchment areas of Andhra Pradesh in order to meet the demand of the beneficiaries.

The mill has taken up collaborative projects with Integrated Tribal Development Agency (I.T.D.A.) and Comprehensive Land Development Project (C.L.D.P.) primarily to promote farm forestry activities for poverty alleviation of local tribal communities.  This has helped in the improvement of the local microclimate and also in generating employment to local communities for the over all development of the socio economic status of the locality. 

Specific scheme was introduced to help Ex-servicemen to develop their wastelands. Coastal wastelands in Krishna and Nellore Districts were also identified and the uneconomic degraded lands have been covered under plantation for the development of the locale.

In 2006, the farm forestry programme of APPM has developed and distributed 71 Million seedlings covering an area of 10,500 Hac.   The on going and future strategy would ensure the sustained raw materials to mills and self sufficiency in meeting the future demand of fibrous raw material